LUCY NAILS + LASHES: LUCY IDENTITY|
( Typography Branding Print Web )
LUCY is an up and coming and extremely talented nail & eyelash technician based in Leeds. We were charged with creating an identity that didn't follow the standard cliché of beauty therapy logos with washed out colours and badly set type. We opted for something much more modern and European in style. Contrasting silver foil blocking with rich black uncoated paper and contemporary typefaces we created a beautifully opulent identity worthy of sitting alongside designer brands.
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