LEEDS MET GALLERY: LEEDS CONTEMPORARY ART|
( Typography Print )
Leeds Metropolitan University Gallery & Studio Theatre commissioned us to design a billboard for their new Leeds Contemporary Arts organisation. The typographic approach was designed to be a teaser of what was to come as no logo or identity had been designed at that point. We selected fonts which we thought were both contemporary but also open to debate whether they were 100% legible to add a hint of viewer interpretation. This led to question whether the billboard was in fact communication or art.