CHARLOTTE BALBIER: ONLINE LOOKBOOK|
( Web )
Charlotte Balbier's work is exclusively stocked in 40 boutiques nationwide, the label is set to embark on a fresh and exciting journey with the new direction proving that to innovate and lead by example are top of the priority list.
One thing we felt about the old site is there is alot of visual noise that distracts from the photography and almost acts to cheapen the experience of viewing Charlotte’s work. For this reason the design was stripped back to only the essential navigation tools to leave a clean, modern & contemporary framework to allow Charlotte’s work to really show itself off in the best way. The new design marries well with the quality of the photography and uses fullscreen images for greatest impact.
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