PLASTIC FISH: IDENTITY DESIGN|
( Branding )
Plastic Fish is an independent record label based in Leeds. We created a contemporary take on the idea of a plastic fish - something that doesn't suggest natural and organic by way of the name. Our inspiration came from a mix of folky and scandanavian illustrations of angler fish.
As music was released digitally we created a suite of parts that could be applied online whenever the label needed to including custom patterns and logo illustrations.
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