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RYZ: PROTON FANTASIA
(    Art Direction   Illustration    )

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RYZ is the brainchild of former President of Adidas U.S. and Japan, Rob Langstaff. RYZ aim's to be a design-driven mens footwear brand and we were invited to be part of the World Paradigm Collection which featured 21 artists from around the world. Here's how we described (tongue in cheek) our shoe:


“Proton Fantasia is an exploration of kinetic vs static in relation to perceived movement. The idea that something looks like its moving, even when it’s not, was the motivation behind the piece. We wanted the user/wearer to sense a mini-explosion from the corner of their eyes whether physical motion existed or not. We built each shoe to be slightly different to reflect the chaos of the fantasia form. We hope you enjoy standing/dancing around in them.” – Si Billam of UNIT, artist



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Please also see:

Proton Fantasia

World Paradigm

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AboutPROTON FANTASIAPROTON FANTASIAPROTON FANTASIAPROTON FANTASIAPROTON FANTASIAPROTON FANTASIA