VODAFONE: POWER TO YOU|
( Typography Art Direction Illustration )
We were commissioned by ATTIK/DENTSU on a one day research and development brief to explore typographical expressions for VODAFONE's 'POWER TO YOU' strap line. They handed the power over to us with the only restriction that we had to make it and not type it - one way or another. Here are a selection of what we created after digging around the cupboards for an hour.