SCI+TEC: ELECTRIC RESCUE|
( Typography Art Direction Motion Print )
SCI+TEC Digital Audio is the creation of the world renowned DJ & Producer Ali 'DUBFIRE' Shirazinia. Dubfire was one-half of the four-time nominated and Grammy Award-winning duo Deep Dish. Since the labels inception in 2007 we have been working with Humanstudio on the overiding look of all the releases to date on across digital download, promo CD's and Vinyl.
Wanting to flip the digital aspect of SCI+TEC on its head we opted for an analogue approach for the Electric Rescue piece. Constructing an image that labels a set of instruments 'deviant' in favour of digital output was our aim. We documented the construction as a stop frame animation for personal satisfaction, but it was then taken on by the artist as a promo/viral video. Job done.